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Sustainability Copywriter: Expert or Allrounder?
When searching for a sustainability copywriter or a CSR freelancer, the question arises whether to opt for an expert or an allrounder. My advice is to look for people who are both, well, as you can imagine, like me. Of course, selecting an experienced copywriter familiar with sustainability reporting is a no-brainer. You don’t have…
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What is Marketing? The real 4 P’s (including “C”)
Marketing is as old as mankind: You have an offer that someone else should accept. A market-oriented offering – an ice cream truck at the beach on a hot summer day – is successful marketing when combined with a strong sales model, while selling sand in the desert will be challenging. The daily routine shows…
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Chat GPT: Plus? No. Team? Yes. 2 reasons
Comparing Chat GPT Plus vs. Chat GPT Team, Team wins decisively as the sensible baseline pricing model – because of 2 reasons. Not sure which Chat GPT Version to pick? Read further. In a hurry? Watch the video Chat GPT offers four pricing models 1. Chat GPT Free (the No-cost we all know) The standard…
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Advertising Agency in Germany – or a Freelancer?
Advertising agency or freelancer? When it comes to advertising your business in Germany, choosing the right partner is crucial. While traditional advertising agencies have been the go-to option for many years, an increasing number of businesses are now considering marketing freelancers as an alternative for some tasks. Advertsing Agency or Freelancer: an important question With…
