-
Claude: What Can Anthropic’s AI Do?
While not as well-known as ChatGPT, Anthropic’s AI Claude is worth exploring. I appreciate its built-in privacy protection and high-quality outputs. In this article, I’ll introduce some of Claude’s features (such as Artifacts with interactive dashboards or generating editable SVG graphics), share a few tricks, and explain how to use the API through the „Workbench.“…
-
Transcreation requires courage
Transcreation is the somehow strange hybrid discipline born from the worlds of translation and marketing. What sets transcreation apart from translation is that it demands courage—because without it, you end up with wishy-washy marketing copy that fails to meet expectations. And as it’s about transcration you can read this article also transcreated to (or, basically,…
-
AI Consultant: What a professional can do for you
As a company searching for AI consulting or an AI consultant, you are faced with new hypes on a daily basis, talented salespeople, snake oil, and real (generative) AI breakthroughs that are actually commercially usable. The problem: What to do? Buy a set of niche AI tools and weld them together, and change the processes…
-
Sustainability Copywriter: Expert or Allrounder?
When searching for a sustainability copywriter or a CSR freelancer, the question arises whether to opt for an expert or an allrounder. My advice is to look for people who are both, well, as you can imagine, like me. Of course, selecting an experienced copywriter familiar with sustainability reporting is a no-brainer. You don’t have…
-
What is Marketing? The real 4 P’s (including „C“)
Marketing is as old as mankind: You have an offer that someone else should accept. A market-oriented offering – an ice cream truck at the beach on a hot summer day – is successful marketing when combined with a strong sales model, while selling sand in the desert will be challenging. The daily routine shows…
-
Chat GPT: Plus? No. Team? Yes. 2 reasons
Comparing Chat GPT Plus vs. Chat GPT Team, Team wins decisively as the sensible baseline pricing model – because of 2 reasons. The main reason? With the Teams plan, your data is per default not used as training data for the AI (with the Plus plan, you have to switch that off manually, more on…
-
Advertising Agency in Germany – or a Freelancer?
Advertising agency or freelancer? When it comes to advertising your business in Germany, choosing the right partner is crucial. While traditional advertising agencies have been the go-to option for many years, an increasing number of businesses are now considering marketing freelancers as an alternative for some tasks. Advertsing Agency or Freelancer: an important question With…
