Freelance Copywriter

German Freelance Copywriter / Freelance Creative Director. Native Speaker, Cologne based. Strategy, Market Analysis, Creative Concepts, Adaptation / Transcreation. Digital, Content Marketing, Social Media, whatever.

What I am doing

No matter what your challenge is, there is an enormous chance that I have done something similar before. I am a copywriter for 15 years now (freelance for some years) and did any kind of advertising campaigns (digital, classic) for roughly 90+ brands – just ask for a portfolio pdf.

From market analysis over to strategy and creative concept up to the, of course, copy writing and content development. Mainly advertising agencies and SMBs work with me.

If you just need German localization of your existing copy (i.e. adaptation / transcreation), feel free to ask me to avoid the pitfalls of mediocre translations. In case you want to start in DACH markets with your start-up: I can assist you with market insights.

A word on billing: hourly / daily rates, in Euro, 19% VAT for clients in Germany, 0% / reverse charge within the EU, 0% for Non-EU clients.


Since Jan 2011: Freelance Copywriter / Freelance Creative Director.
2007-2010: Creative Director Copy, red cell, Düsseldorf (WPP-owned; renamed to Scholz & Friends Düsseldorf).
Ad award jury member German Radiostars 2008, 2009 und 2010.
2002-2007: Copy Writer, red cell, Düsseldorf.
2001-2002: Junior Copy Writer, Counterpart, Cologne.
2000-2001: Junior Copy Writer, Publicis, Munich.
1998-2000: On air promo producer, Stadtradio 107,7, Stuttgart (renamed to Die neue 107,7).




Specialized in integrated campaigns. Digging deep into strategy, hunting for big ideas, creating out-of-the-box solutions for every channel.

Native German

Native German

Plus, my English is quite OK, which will help e.g. with backtranslations.



Display Banner, Landing Pages, Microsites, Websites, Content, SEO. Ideation, scribbles, mock-ups, prototypes, and of course, copy. Stuff for A/B/n tests. Some understanding of start-up and tech culture.



Need to sell something? I’ll gladly help with ideas for your Point of Sale / FMOT challenges.



Television commercials, how-to / tutorial videos, corporate image films. Check. Need (post) production? I can give advice.

(Social) Media

(Social) Media

Content Strategy, Facebook post. I like it, your followers will.


logo_apAperol campaign “Verrückt nach Leben” (crazy for life). TV, Radio, Promo, everything. Link: Effie Case (PDF, German)
logo_camCinzano, 150th anniversary campaign
logo_granGranini, launch campaign for “Fruchtig & Leicht” juice.


Some campaigns for Fidelity, e.g. launch for a China fund. Link: key visual on ATL, BTL, Digital (Wireframes, Content, Display). Oder Fidelity’s first corporate campaign in Germany. Or a campaign for emerging markets funds.


SAP Project Inspiration: hybride, interactive on- / offline exhibition for their 40th anniversary. Loads of content mining & development.
Business Performance Index Website. Ev-ery-thing. Concept, prototype, content strategy, content development (i.e. writing), nice tutorial video (German).


Carpe Diem Finest Fingerfood is gourmet restaurant in Salzburg, Austria. Franz Fuiko, the chef, wrote a great cook book (“Genieße den Tag. Sinnlich kochen mit Franz Fuiko”), I provided the extra content (not the recipes).
Chiquita, campaigns for bananas, e.g. with the cartoon testimonial Wickie or for smoothies, cross promotion with Die Bahn (German railway)
Plus: campaigns for a pizza franchise, tobacco and much more …


Campaign, website, brochures etc. for Primagas, a large LPG company.
logo_vmFor Viessmann, I did ads, brochures …
logo_meMark-E, energy supplier. Concept for the Website, many campaigns, display.
Plus: worked for Vaillant, social media for another power company, …

Best of the Rest

Digital campaign for 3M’s Post-it brand “The interactive office”.
Consumer Electronics: lots for Nikon and Canon, like campaigns, trade show concepts, roadshows …
Automotive: Alfa Romeo, Dodge, Ford, Fiat, Bridgestone, Continental, Case IH, Pit-Stop, Caravaning …
Telcos: Tele2 (TV), NetCologne, Unitymedia (Social Media, B2B) …

Let’s talk

Stefan Golling, Freier Texter, Köln, Dü
+49 (0) 173 441 2020