-
ChatGPT: Overview, use GPTs, alternatives
ChatGPT, in short ChatGPT is the chatbot brand of the company Open AI. Behind it lies a generative artificial intelligence (AI / GenAI) that answers (and asks) questions of all kinds – in the form of chats, i.e. question-and-answer games. The official launch was in November 2022, and since then there have been continuous updates…
-
Transcreation requires courage
Transcreation is the somehow strange hybrid discipline born from the worlds of translation and marketing. What sets transcreation apart from translation is that it demands courage—because without it, you end up with wishy-washy marketing copy that fails to meet expectations. The image illustrates this point: Imagine you have a campaign from the US (represented by…
-
AI Consultant: What a professional can do for you
As a company searching for AI consulting or an AI consultant, you are faced with new hypes on a daily basis, talented salespeople, snake oil, and real (generative) AI breakthroughs that are actually commercially usable. The problem: What to do? Buy a set of niche AI tools and weld them together, and change the processes…
-
Sustainability Copywriter: Expert or Allrounder?
When searching for a sustainability copywriter or a CSR freelancer, the question arises whether to opt for an expert or an allrounder. My advice is to look for people who are both, well, as you can imagine, like me. Of course, selecting an experienced copywriter familiar with sustainability reporting is a no-brainer. You don’t have…
-
What is Marketing? The real 4 P’s (including “C”)
Marketing is as old as mankind: You have an offer that someone else should accept. A market-oriented offering – an ice cream truck at the beach on a hot summer day – is successful marketing when combined with a strong sales model, while selling sand in the desert will be challenging. The daily routine shows…
-
Chat GPT: Plus? No. Team? Yes. 2 reasons
Comparing Chat GPT Plus vs. Chat GPT Team, Team wins decisively as the sensible baseline pricing model – because of 2 reasons. Not sure which Chat GPT Version to pick? Read further. In a hurry? Watch the video What is Chat GPT? Chat GPT is an AI-powered chatbot from Open AI, built on the foundation…
-
Advertising Agency in Germany – or a Freelancer?
Advertising agency or freelancer? When it comes to advertising your business in Germany, choosing the right partner is crucial. While traditional advertising agencies have been the go-to option for many years, an increasing number of businesses are now considering marketing freelancers as an alternative for some tasks. Advertsing Agency or Freelancer: an important question With…
