Schlagwort: transcreation

  • Transcreation requires courage

    Transcreation requires courage

    Transcreation is the somehow strange hybrid discipline born from the worlds of translation and marketing. What sets transcreation apart from translation is that it demands courage—because without it, you end up with wishy-washy marketing copy that fails to meet expectations. And as it’s about transcration you can read this article also transcreated to (or, basically,…